Geico needs to pick a spokesman

[akwilly]

Geico had some damn caveman's, a lizard, some money with eyeballs, and now ice t. At least progressive sticks with that girl I would nail. Fuck you Geico

[jazmunda]

Geico had some damn caveman's, a lizard, some money with eyeballs, and now ice t. At least progressive sticks with that girl I would nail. Fuck you Geico

Who would you band?

U.S. Progressive Spokeswoman Flo



Or

Aussie Progressive Spokeswoman Kitty



I've got to be a traitor and bang Flo.

[akwilly]

I would need to see Kitty's thighs. Flo is not skin and bones thus making her very comforting to lay on

[jazmunda]

I would need to see Kitty's thighs. Flo is not skin and bones thus making her very comforting to lay on

http://youtu.be/nZWZN6hJJ3w

[akwilly]

Ok I choose kitty

[Happier Times are Coming]

My sources tell me Jared Fogle and Anthony George "Falkie" Senda are available

[Zetaspeak]

A favorite Progressive story is that there was a crazy shooter guy in Michigan and he had some association/work for(?) with the insurance company and the right wing blogs that it was a political thing

Ooh yeah. Flo has always been eye catching in a unique way. 

[Uncle Duke]

In one of my daughter's MBA courses, GEICO was cited for one of the most successful, innovative marketing campaigns in the history of TV advertising.  Apparently no other national TV ad campaign had ever had multiple spokesperson characters running concurrently as a single campaign.  Even trying to do so was said to be against conventional marketing wisdom of focusing customer attention to a spokesperson/character who would be uniquely identified with a specific product or service.

[PB the Deplorable]

Oh, when I first read it I thought it said Gitmo

[akwilly]

Oh ya I forgot those bastards also trounced out a pig and a freakin talking manhole.

[MV/Liberace!]

Or

Aussie Progressive Spokeswoman Kitty



I've got to be a traitor and bang Flo.

Your girl looks like Roger Daltery.

[jazmunda]

Your girl looks like Roger Daltery.

Really? You wanna start comparing pussy?

[Value Of Pi]

In one of my daughter's MBA courses, GEICO was cited for one of the most successful, innovative marketing campaigns in the history of TV advertising.  Apparently no other national TV ad campaign had ever had multiple spokesperson characters running concurrently as a single campaign.  Even trying to do so was said to be against conventional marketing wisdom of focusing customer attention to a spokesperson/character who would be uniquely identified with a specific product or service.

This is why most MBAs are idiots when it comes to advertising. They are trained to be. Also, it was not a single campaign. It was multiple campaigns running concurrently in the same markets aimed at overlapping audiences, almost always a horrible notion. But don't tell her professor.

[MV/Liberace!]

Really? You wanna start comparing pussy?

well, yeah, she's a whale, and in this country, but when she gets a job shilling for progressive, we'll talk.

[akwilly]

well, yeah, she's a whale, and in this country, but when she gets a job shilling for progressive, we'll talk.

I find that photo oddly sexy

[mikuthing01]

Really? You wanna start comparing pussy?

[JesusJuice]

Spurdo is anti-semitic now. Sorry.


https://www.buzzfeed.com/josephbernstein/how-a-leftist-finnish-meme-became-a-white-supremacist-comic

[akwilly]

Spurdo is anti-semitic now. Sorry.


https://www.buzzfeed.com/josephbernstein/how-a-leftist-finnish-meme-became-a-white-supremacist-comic

damnit Spurdo too!!!

[zeebo]

I've gotten to where I can pick out a new one of their lame ads, with the sound off, just from how annoying it looks.  The caveman walking through the airport was funny, but that like ten years ago.  The clowns who keep pumping out these blights on the tv need to be fined for being a public nuisance. 

Also in the despised category is those friggin Liberty ads that use our noble monument to shill more friggin car insurance .. "You have a car, You name it Brad ..."  aaargh shut up and get away from lady liberty you clown.

[Uncle Duke]

This is why most MBAs are idiots when it comes to advertising. They are trained to be. Also, it was not a single campaign. It was multiple campaigns running concurrently in the same markets aimed at overlapping audiences, almost always a horrible notion. But don't tell her professor.

Most likely it was my third hand relating of the advertising campaign(s) as explained by the prof that's wrong.  I'm an engineer, not a business or marketing guy. Hell, I couldn't peddle ass on a troopship.  You seem to agree with the big picture point, however, that GEICO's advertising campaign(s) was successful despite being "a horrible notion".  Sounds like somebody took a big chance approving that approach.

[Value Of Pi]

Most likely it was my third hand relating of the advertising campaign(s) as explained by the prof that's wrong.  I'm an engineer, not a business or marketing guy. Hell, I couldn't peddle ass on a troopship.  You seem to agree with the big picture point, however, that GEICO's advertising campaign(s) was successful despite being "a horrible notion".  Sounds like somebody took a big chance approving that approach.

No question about the fact that they took a big chance. Good on them for that, but even without knowing more specifics, I would guess that the results didn't justify the risk. GEICO hasn't been imitated by other major advertisers and you can bet your bippy that they'd be copying the approach if it was a real success.

One thing that impressed me at the time this was happening was the gargantuan amount of money GEICO had to be spending on the ads themselves and the media. I was thinking about GEICO customers because they were paying for all of this in their premiums.

You know, early on, GEICO really did emphasize the government employees part of their name and business. They were a low-cost alternative for boring bureaucrats who didn't drive fast. So now they're spending money like it's going out of style. I don't know, it just doesn't work for me, in a bunch of ways.

[Uncle Duke]

No question about the fact that they took a big chance. Good on them for that, but even without knowing more specifics, I would guess that the results didn't justify the risk. GEICO hasn't been imitated by other major advertisers and you can bet your bippy that they'd be copying the approach if it was a real success.

One thing that impressed me at the time this was happening was the gargantuan amount of money GEICO had to be spending on the ads themselves and the media. I was thinking about GEICO customers because they were paying for all of this in their premiums.

You know, early on, GEICO really did emphasize the government employees part of their name and business. They were a low-cost alternative for boring bureaucrats who didn't drive fast. So now they're spending money like it's going out of style. I don't know, it just doesn't work for me, in a bunch of ways.

Good post, I like to learn from knowledgeable posters. Years ago I had a friend lend me a copy of Vance Packard's book, "The Hidden Persuaders" about the psychology of advertising.  Great book explaining how the marketing/advertising mind thinks, but not something I could relate to.  Closest I ever came was taking briefings from human factors engineers, but even they seemed a bit out there for me.  Smart guys, but too subjective with their data based on what people like/dislike.  Not wrong, just not the way I think.

[albrecht]

Good post, I like to learn from knowledgeable posters. Years ago I had a friend lend me a copy of Vance Packard's book, "The Hidden Persuaders" about the psychology of advertising.  Great book explaining how the marketing/advertising mind thinks, but not something I could relate to.  Closest I ever came was taking briefings from human factors engineers, but even they seemed a bit out there for me.  Smart guys, but too subjective with their data based on what people like/dislike.  Not wrong, just not the way I think.

Wasn't the whole deal with some change (in law or regulation about membership) and so no longer 'government employee?' I've seen same in Navy Credit Union n other such. Like expansion of who can join stuff? I don"t know but suspect some reason. Also frank/dodd stuff so CUs need to expand to remain, but I think GEICO went everyone years ago.   USAA still only for?

[Jackstar]

So, do y'all ever think much about what GEICO stands for?

[albrecht]

So, do y'all ever think much about what GEICO stands for?

See above post. 

[Uncle Duke]

Wasn't the whole deal with some change (in law or regulation about membership) and so no longer 'government employee?' I've seen same in Navy Credit Union n other such. Like expansion of who can join stuff? I don"t know but suspect some reason. Also frank/dodd stuff so CUs need to expand to remain, but I think GEICO went everyone years ago.   USAA still only for?

Unknown, way out of my wheelhouse.  My philosophy is it's not wrong to admit what you don't know, and I don't know

[Value Of Pi]

Good post, I like to learn from knowledgeable posters. Years ago I had a friend lend me a copy of Vance Packard's book, "The Hidden Persuaders" about the psychology of advertising.  Great book explaining how the marketing/advertising mind thinks, but not something I could relate to.  Closest I ever came was taking briefings from human factors engineers, but even they seemed a bit out there for me.  Smart guys, but too subjective with their data based on what people like/dislike.  Not wrong, just not the way I think.

In the mid to late '70s the whole advertising/marketing world started going gaga over data gathering and analysis, greatly undermining the seat-of-the-pants intuitive thinking and experential learning that made the industry so successful in the TV age. It seemed to make some sense, considering we were now in the age of all-powerful computers and super-smart MBAs.

But this kind of scientific marketing was, and still is, in large part a sham. What you did in your work -- dealing with facts, science and engineering -- is polar opposite to the kind of marketing pseudo-science practiced by the industry and fueled by focus groups, endless surveys and consumer research, plus overpaid consultants and experts.

The "Hidden Persuaders" view of the industry -- complete with men in white coats operating out of psych-warfare labs, armed with various sci-fi-style subliminal advertising techniques -- was, btw, way overblown. It was never what it was touted to be, but it did inspire a bunch of early conspiracy theories about mind-control and brainwashing.

[Value Of Pi]

Wasn't the whole deal with some change (in law or regulation about membership) and so no longer 'government employee?' I've seen same in Navy Credit Union n other such. Like expansion of who can join stuff? I don"t know but suspect some reason. Also frank/dodd stuff so CUs need to expand to remain, but I think GEICO went everyone years ago.   USAA still only for?

I believe USAA still requires a familial service connection and GEICO membership was originally restricted to government employees.